Is Website Optimization the Key to a Top Search Engine Page

Website Optimization is a must if you want top search engine page rankings. The other day the employee of a new client told me that optimizing a website has absolutely nothing to do with page rankings on Google. I think his actual words were, If you are talking about adding keywords and meta descriptions, etc, Google doesn't use that stuff any longer. So, you don't need to do anything with our website. http://www.crackerjack-consulting.com