Inside the San Miguel Experience

San Miguel launched its Rich List campaign earlier this year in a bid to celebrate individuals who have dedicated their lives to seeking our new experiences. Now the beer purveyor is turning to live events to help recruit applicants.

Building on the 2016 Rich List, this year's rankings will feature a host of carefully chosen trailblazers. In the meantime the company hosted a three-day event to let consumers get their own taste for exploration at London's 1 Marylebone Street.

Dubbed 'The San Miguel Experience' the extravaganza featured a variety of activities, including adventure planning workshops, patisserie lessons with world-renowned chef Willem Verlooy, talks from explorer and Channel 4 star Levison Wood and more.

The event also hosted the UK premiere of the immersive virtual reality simulator, Birdly, which lets individuals experience what it it like to actually fly over the cityscape of New York.