INDIA's FIRST INTERACTIVE BILLBOARD

Email : [email protected]

Web : http://www.activemediainnovations.com

Colors, the Viacom TV18 Channel, wanted an Outdoor Promotion Solution for their Reality Series "India's Got Talent" wherein people would be able to interact with the billboard ! They wanted people to somehow activate events on the billboard and remember the brand through this interactive "never-before" experience. Also, needless to say, this achievement would generate substantial PR hype.

AMI stood up to the challenge ! It devised a way in which anybody could call in with their mobile phone and activate events on the billboard ! From concept, programming, graphics & video shooting to technology implementation & production, AMI delivered the entire project in just 5 days !

Over 2000 users activated the billboard with their phones each day the innovation was implemented !