incroyable

The Incroyables and their female counterparts, the Merveilleuses, were members of a fashionable aristocratic subculture in Paris during the French Directory (1795–1799). Whether as catharsis or in a need to reconnect with other survivors of the Reign of Terror, they greeted the new regime with an outbreak of luxury, decadence, and even silliness. They held hundreds of balls and started fashion trends in clothing and mannerisms that today seem exaggerated, affected, or even effete. They were also mockingly called "incoyable" or "meveilleuse", without the letter R, reflecting their upper class accent in which that letter was lightly pronounced, almost inaudibly. When this period ended, society took a more sober and modest turn.