IM TV - GOA 2008 - Paul Fox, Procter & Gamble

Christopher Lyons, Publisher, Package Design Magazine joins Inside Mac as special host interviewing Paul Fox, External Relations Director, Procter & Gamble live at GOA 2008 to share some insight on how they manage their brand protection strategies throughout their 300+ well known consumer brands. Paul explains technologies used to minimize the impact of global counterfeiting practices and ensure that quality products are delivered at retail outlets worldwide. For more information about packaging and brand protection topics visit: http://www.packagedesignmag.com