How to Name your Loyalty Rewards Program

“A rose by any other name would smell as sweet” – William Shakespeare; yet we do recommend that you should put some thought into naming your loyalty rewards program.

The name of your loyalty program will determine how your customers feel about the program even before they sign up for it. The name of your loyalty program should not only motivate your shoppers to join the program but also have a high recall value.

The video highlights 3 tips you should consider while naming your loyalty program.

1) Name of the loyalty rewards program should be tied to your brand
2) Keep the name simple & descriptive
3) Capture the emotion

Have you used any other techniques to name your loyalty program? Do share your experience in the comments section below.