How to Create an Effective Elevator Pitch

Here's the scenario: You call one of your top prospects on the phone and after weeks of leaving messages with gatekeepers and getting voice mail, you finally get through! Or, you're at a networking event and you finally get introduced to that ideal customer you've been dreaming about. Now that the opportunity is in front of you, do you know what to say? All too often, most of us think we're prepared for these moments, yet we usually walk away afterwards wishing we'd have said or done something differently.