How can we commit to our customers?

http://www.asklistenretain.com Often the fear to make commitments is due to the fear of fulfilling their promises which in turn stops many people from making commitments in the first place. The idea is that if I don’t promise too much, that I cant disappoint or fall short. This thinking is a business breaker, and gives an open road to your competition to come in and make promises that will lure the customer away.