How big brands are using Hollywood?

Barbiecore's taken over summer, with "Barbie '' breaking out of toyland to the real world and ranking among the top-20 highest-grossing films of all time. The marketers at Warner Bros are being touted as geniuses, credited with the blockbuster success of the movie.

The movie could bring in $100 million in revenue for Toy company Mattel and has already grossed $1.38 billion in box office sales, with a marketing spend estimated at $150 million.

Now it’s been a noticeable trend of big brands partnering with Hollywood to create blockbuster films. And it isn’t just a show, but rather a strategy on boosting brand visibility, sales and forging deeper audience connections.