High Tech and High Touch Do You Have a PBA

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In the world of online business and internet marketing you are high-tech in everything you do. Experienced entrepreneurs have most of their business run on automation. From the auto-responders, to done for you traffic, and daily training. This is the high-tech part of e-commerce.

How do you add the high touch? Does your home business have a PBA (Personal Business Assistant)? Do you have a closer on your team? Do you have the go to guy/gal who can up-sell your clients to high-end services? Do you fumble the ball when it comes to top-tier products?

PBA Your Relief Pitcher

Think of yourself as a starting pitcher. You do all the marketing and advertising to bring in the customers. You make the all important first sell. But you have more products. You have top-tier services, memberships, and subscriptions.

Now you just pitched a great game. You can close and get the win. Or you can hand it off to your relief pitcher. He is the closer and he is outstanding at his job. He gets the save and you get the win. Perfect teamwork.

This is what personal business assistants do. They are the closers. They are a team of sales professionals and their job is to increase your sales. This is how they get paid. They do it better than you. You can’t pitch a complete game every day. That’s why you need a closer. Professionals have sales teams. So should you.

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