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One of the biggest obstacles to implementation is the printer's desire to lock in a customer to their own on-line system, with the customer having the opposing view. It is vital for the print supplier to recognise this fact. Equally, the customer needs to recognise the value that a totally integrated print ordering solution will provide. The advantage to both is that it can cement a relationship for a period of years, leading to stability for the supplier and enhanced service for the customer.

Another challenge is introduced when more than one print supplier is involved. One answer for the corporate would be then to use a print management company or agency. If you're superhuman and know your printers will collaborate well, you might be able to manage this yourself. The above statements will apply.

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Another option is to bring the whole thing in-house. Whether ordering stationery or managing constantly changing marketing collateral, the fundamental benefit is being able to enforce brands and manage document print and distribution. Sometimes, the corporate is the best placed to manage this. Whatever route you choose, successful print ordering implementations are those that involve all people. Those who will be touched by any new processes - internal employees or suppliers - should be part of the planning process. It's better to do this in the beginning when you are listing your requirements. People's fears can be addressed as well as outlining the benefits of change.