Dr. Oetker freezers its assets

For one day only a pizzeria made out of four tonnes of ice opened outside a London railway station and you too can see how it was done.

The stunt kicked off activity to promote Dr. Oetker Ristorante’s #freshnessfrozen campaign which is also being supported by its £2million marketing campaign and its first ever money back guarantee on pack promotion with heavy weight TV advertising.

The 38 second video shows sculptors working through the night to craft an ice pizzeria from 34 huge blocks of ice, using 3,400 litres of water. The finished product contained 28 real glass bottles, wine glasses, picture frames and all the essential ingredients of classic pizzas suspended in its frozen walls, the Dr. Oetker Ristorante pizzeria was created to showcase the freshness of frozen food.

Each block of ice took five days to ‘grow’ to full size, with the ice forming over the suspended ingredients so the ice experts were only able to produce eight blocks in one run.

A team of ice-experts spent an entire night putting the incredible frozen pizzeria together – and witnessed the impact of their endeavours when bleary-eyed commuters stared in disbelief as they started to arrive at Liverpool Street station in their thousands from 7am . Created by UK ice sculptors Glacial Art, watch how they did it in this timelapse video.