DIVERGENCE - A Global Threat

Divergence is the distribution of genuine product into unauthorised markets, sometimes referred to as "grey goods".
This is quite a substantial problem for brand owners who wish to control the licensed distribution of their products... especially in global markets where there may be large variations in price from one market to another.
Also many goods are specifically manufactured for individual markets, either to a price point or to market expectations on quality, content etc… so any unauthorised and diverted products from another market (where they may well be quiet acceptable) can have a significant impact on the brand's reputation.