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DIFFERENCES IN RADIO PROGRAMMING FOR WOMEN vs. MEN

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DIFFERENCES IN RADIO PROGRAMMING FOR WOMEN vs. MEN

seven7beli

34 Views • Mar 11, 2014

Description

http://danoday.com/menwomen Radio program directors and marketing directors need to wake up to the fact that programming & marketing to women is NOT the same as to men. Edison Media Research's Larry Rosin explains in this book.

Keywords & Tags

#radio programming #radio marketing #radio programming book #radio research #program directors #female radio listeners #male radio listeners #radio programming strategies #Larry Rosin #Edison Media Research

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