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Dealer Advertising: Differentiation Vs. Alignment

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Dealer Advertising: Differentiation Vs. Alignment

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10 Views • Jan 13, 2011

Description

As a dealer, how does riding the coattail of your OEM affect your bottom line? At the Digital Dealer Conference, dealers from Volkswagen and Chevrolet weigh in on how they walk the tightrope between OEM-aligned advertising and personal branding.