Big Nose

“BIG NOSE” the new campaign for BGH air conditioners, created by Del Campo Nazca Saatchi & Saatchi. BGH launches its new line of air conditioners with 5 stages of filtered air. This means, the ones that release the purest air. For the launch, we decided to help those who need pure air most: big nosed people. That’s why, if you’re big nosed, BGH gives you a 25% discount. But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses. If your nose touches the sensor, the alarm goes off and you win the discount. The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person can upload their profile picture, in order to find out if their nose has the chance to win. Apart from this, by entering their address they will find the nearest NOSE-O-METER. The Executive Creative Directors are Maxi Itzkoff and Mariano Serkin, who created the 'Teletransporter' for Andes.