B2B SEO Case Study 197% Increase in SEO Traffic YoY

One of my B2B SEO Clients is up in SEO traffic by 197% (20,021 vs 6,747) from January - April 2025 YoY. B2B SEO has changed dramatically from a year ago, so I've needed to adapt and change my strategy to provide my clients with results. The way that I look at B2B SEO is through several lenses, which include robust technical SEO fixes, reviewing the % of traffic from Google and Bing, expansion of new content based on competitor gaps, refinement of existing pages to drive new traffic, reviewing the user flow on the website, and finally, looking at the search terms that trigger campaigns in Google Ads and Bing Ads.

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