AI Performance in Microsoft Bing Webmaster Tools

Microsoft Bing Webmaster Tools just launched a new beta feature called AI Performance. It is a free way for business owners and SEO pros to track AI visibility. Unlike expensive SEO tools that can cost thousands, this report focuses on visibility from Microsoft Copilot and select search partners, not ChatGPT or Google AI.

I use this data as directional insight for clients who want AI tracking. I export the data into a pivot table to measure monthly growth in grounded queries and cited pages. Then I review Google Analytics 4 and filter by Copilot as a source. Traffic is usually small and likely underreported since not every AI mention includes a clickable link, and many users search again or visit directly.

My advice: do not overcomplicate this. Do not spend thousands chasing marginal AI data. Start with this free Bing feature to understand your AI visibility and its real impact on your business.

Timestamps:
0:00 Introduction
0:17 What are Total Citations and Avg Cited Pages
0:37 Grounding Queries and Pages
1:04 Other Clients Have More Data Which is Where this Gets Interesting
1:18 Download Your Data
1:39 Review Your Copilot Data in GA4
2:20 Review the Listings, Use Schema Data Markup, and More
3:30 Assume You are Not Tracking 50% of Clicks to CoPilot

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#CoPilotSEO #MicrosoftSEO #SEOAI