Attribution Models Explained | AdBeacon

Attribution is everything when it comes to optimizing your ad spend—but with so many models out there, how do you know which one to use? That’s why in AdBeacon, we’ve made our attribution models simple, transparent, and built for media buyers who need accurate, click-based data.

Unlike other platforms that use proprietary models or inflate results, AdBeacon lets you track performance with clear, proof-backed insights so you can optimize with confidence. In this video, we break down each attribution model we offer, when to use them, and how they impact your ad strategy.