AT&T "Beat City"

To showcase a promotional offer from AT&T for the new Sony Ericsson W350 cell phone, which features the Walkman(R) 2.0 Music Player, BBDO's creative team put together a creative brief describing a character listening to music on his Sony Walkman phone and calling for his clothes, hair and demeanor to change as his music changed. With that brief, Alan Bibby and his team at Stardust eagerly jumped at the opportunity, working around the clock over a period of five weeks to deliver their finished project in full HD resolution.