Arnicare Let's Get Physical

Street Sampling teams of two field managers and four brand ambassadors distributed 40,000 Arnicare samples, 30,000 coupons, and Arnicare t-shirts to local, mostly women oriented, gyms in New York City and Los Angeles. Goal to create awareness and buzz about the Arnicare product. By targeting a mostly women audience, we increased Arnicare sales within the two market cities.