2025 Easter Jeep Safari Concepts Design Preview

The Jeep® brand is making its annual trek to the 59th annual Easter Jeep Safari (April 12-20) in Moab, Utah, with seven new, expressive and highly capable concept vehicles for customers and off-roading enthusiasts to experience and interact with in new, memorable ways.

From seven all-new custom Jeep 4x4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country’s epicenter for off-roading adventures.

As part of the Jeep brand’s ongoing commitment to land stewardship and responsible off-roading, Jeep brand and JPP employees will once again partner with Red Rock 4-Wheelers and the Bureau of Land Management to clean up and conserve local Moab trails. Every year, Jeep volunteers complete a trail restoration project, which often involves clearing miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the routes.