20180609(6201).mp4

In May 2006, NBCUniversal and Ion Media Networks announced plans to form Qubo, a joint venture in conjunction with Scholastic Corporation, Classic Media and Corus Entertainment subsidiary Nelvana. The multi-platform programming endeavor, aimed at children between 4 and 8 years of age, would comprise children's program blocks airing on NBC, Spanish-language sister network Telemundo and Ion Media's i: Independent Television (now Ion Television), as well as a 24-hour digital multicast channel on i's owned-and-operated stations (alternatively known as Qubo Channel), video on demand services and a branded website. The reasoning why the name "qubo" was chosen for the endeavor, or why its logo is a cube, has not been publicly explained by any of the partners, although general manager Rick Rodriguez stated in an interview with Multichannel News that the name was intended to be something that sounded fun, and be a brand that could easily be uniformally used in English and Spanish.[4][5]