#2 Magic By Lev Glazman (creative interview by Capsum)

When two creative persons meet, the result is an amazing and inspiring discussion that unveils some of the secrets of the creative process. Founder and president of FRESH Inc., the famous cosmetics brand, Lev Glazman managed to transform everyday beauty routines into sensorial rituals. Authentic, indulgent, effective, Fresh products, created thanks to Lev Glazman’s vision and passion, won consumer’s heart. CEO and co-founder at CAPSUM - artisan scientifique, Sébastien Bardon is passionate about creativity and innovation. Its company helps cosmetic brands to create innovative, amazing, effective and pleasurable products thanks to its specific microfluidic know-how.

About Lev Glazman
Entrepreneur at heart, Lev Glazman created several companies with his wife Alina Roytberg before exploring cosmetics. In 1991, they opened an apothecary store called « Nuts about beauty » in Boston, curating upscale, natural beauty products from around the world. They soon create, produce and personally hand-wrap their own soaps that meet with success. Then the company is renamed « Fresh » and extends its offer to skincare, bodycare, fragrance, haircare… Lev continue to instill his unyielding devotion to authenticity and craftsmanship into Fresh today. His passion and his connection to nature and trends contribute to create successful products that transform everyday routines into sensorial rituals that are as indulgent as they are effective.

About Capsum – artisan scientifique
Capsum is a scientific company that invents and creates new and different Beauty products. We co-create tailor-made products with Beauty brands. What makes our cosmetics so different is our unique creation process: Microfluidics. Like craftsmen, we create one drop at a time by manipulating water and oil through small tubes to design cosmetics. Our micro-capsules, pearls and bubbles allow the possibility to invent new textures, showcase unique marketing story-telling and change the visual of each product.