Your Web Presence

http://www.howtostartownbusiness.co.uk/your-web-presence/ This is a subject that quite often gets overlooked.
As an employee coming into the world of small business we think that we’re just like what we were before. We’re just an accountant, we’re just a tradesperson, or we’re just plumber. Whatever the profession is we think we’re just translating that across to your small business except that thinking needs to be vastly different. Most people don't think that way.

Let’s go and analyse what I am talking about.

1.Who Are You? 2.Why Would People Do business With You? 3.What Makes You Different?

These are very simple questions but when I go into the detail of them, you will see why they need quite a bit of thought before you go into business or before you actually take the plunge.

Part 1: Who Are You?

You're like that light out there amongst many lights but you've got to shine brighter than everybody else. Why should people see you? Why should they do business with you? What are you providing? What services are you providing? And it really gets back to: How do you see your business?
If you sit like that baby that I mentioned like a little infant that’s growing, how do you foresee that infant growing up? Perhaps you've got ideas of how you would like it to be seen and represented. This is where we get back to: “How do I start looking at a business, at my own business?” I’d give it a life. I’d look at how I can represent it in the form of a logo or some type of design that represents me. Therefore, just like the baby I can see it as this other entity that I'm taking care of. And going to the logo helps me again identify this.
Let’s have a look at my logo. It’s a gold temple with me in front of it. What that represents to me, and hopefully to others, is that this is a temple which represents solidarity. It's been around for a long time just like I've been around in business for a long time.
The Cash Flow Investor or CFI is really the emblem that was used. The plague that was placed on the Temple belonged to the Emperor at that time and it is my mark. I use the gold because people associate gold with wealth and that’s what people want. Also, people would want the stability of the foundations of the Temple and the pillars of wealth. People identified the pillars of wealth as when they see a temple like this quite often it's used. And then I put myself in front of that to represent what you get with me. I was representing me as the business.
What can you represent that’s you? It doesn't have to be your image but it's got something that represents you that people could look at and identify and take notice of.
It is very important that you start with this and you start to grow your business with this identification of your business because you're watching this grow. So, who are you?

Part 2: Why Would People Do business With You?

Have you thought about that?