World Orphan Drug Congress 2014

"The Balancing Act" coverage at the fifth annual World Orphan Drug Congress, held in Washington DC. It is an event dedicated to fostering partnerships and collaboration; and brings hope to millions of people who suffer from rare diseases. Innovators come together to help find new treatments...to help discover cures -- and to bring MORE awareness here and around the world. Dr. Thomas Deters, CEO of O2 Media (producers of "The Balancing Act") was present to discuss the importance of awareness here and around the world.
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Topics:  Branded Entertainment O2 Media Inc., Product Placement, TV Brand Integration