Wool's Luxurious Touch

Introducing Australian Merino wool – an exceptionally fine fibre which is both ancient and avant-garde, and which is widely used and respected in the world of tailoring and couture. Milan-based couturier, Giorgio Armani, uses its highly recognisable fine fibres to bring a certain extra amount of luxury to its pieces of clothing. This new kind of wool is eco-sustainable, soft beyond comparison and is immensely irresistible on all the senses. Thanks to the fineness and extremely high quality of the fibre developed by Australian producers, it has asserted itself as the material par excellence for the luxury ready-to-wear industry, which is why when it comes to choosing materials for his fashion house, Giorgio Armani opts for Merino wool as its preferred luxury fibre.