WODE by BOUDICCA

Boudicca, the London-based design house of Zowie Broach and Brian Kirkby, LAUNCHED their first fragrance two years ago.

An experiment five years in the making, involving a small army of specialists who’ve all signed non-disclosure agreements, it’s more of an anti-perfume that Kirkby claims “does something never done before and is applied in a new way.” But here’s the kicker: it won’t be available for sale when it’s unveiled in a “spectacular” September launch. “If I say too much I’ll be in breach,” explains Kirkby, “but it will not follow the conventional route of a fragrance.”

The fragrance is named for woad, a plant traditionally used to produce blue dye, and when sprayed from its ‘graffiti can’, will initially turn skin and/or clothing blue, then will turn transparent: