Why SVP Sara Rossio Places A High Value On Data-Driven Decision Making

Sara Rossio is the SVP of Product Management for PowerReviews. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. In an industry that is so rapidly evolving, Sara says her greatest challenge is in prioritizing all of the exciting opportunities that face PowerReviews. In order to combat this challenge, Sara emphasizes the importance of data-driven decision making. By collecting, analyzing and believing in the data, Sara is able to accurately ensure whether the timeliness and prominence is correct for each project. What drives Sara to keep working hard every day? Find out.