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Why Omnicom-Publicis deal failed

F
Financial Times

1 Views • Mar 08, 2019

Description

With the proposed $35bn "merger of equals" between Omnicom and Publicis called off, John Gapper, the FT's chief business commentator, and Arash Massoudi, M&A correspondent, examine what went wrong and whether a deal of this complexity can ever really work.

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