Why Disney is more expensive than ever

Disney originally started as an affordable experience for families. But prices have increased so much that middle-class families are feeling priced out while Disney shifts its focus to affluent travelers.

In addition to offering more experiences at their parks, which increases the cost of park entry, Disney has changed the way it charges for park tickets, adopting demand-based pricing that optimizes for profits at the expense of parkgoers. This aggressive monetization may be more important than ever, as the parks have become Disney’s most profitable division, while the entertainment division has faltered over the last decade.