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Why did Nike switch to the D2C model?

F
FUTURE TECH - SHAHID

78 Views • Sep 01, 2024

Description

Why did Nike switch to the D2C model?
What are the most fundamental flaws in the model because of which Nike is now going back to the wholesale model?
And most importantly, as investors and entrepreneurs, what are the lessons that we need to learn from Nike’s billion dollar mistake?