ReePrime
Why Companies Need to Be Platform Aware

Hosted by Dailymotion. For legal issues report at the Copyright Center, report us on DMC, or use the Instant Removal tool.

Why Companies Need to Be Platform Aware

M
Mashable

2 Views • Jul 29, 2014

Description

Dermot McCormack, the EVP of Digital Media at MTV's Music & Logo Group, explains why companies need to truly understand the digital platforms they use and create content specifically for each -- not just repurpose content created elsewhere.

Keywords & Tags