Hosted by Dailymotion. For legal issues report at the Copyright Center, report us on DMC, or use the Instant Removal tool.
Why Canada Goose is so expensive
Description
Canada Goose parkas have become synonymous with wealth, celebrity, and Hollywood, but the brand wasn’t always the luxury label it is today. What started out as a little-known manufacturer of utilitarian outerwear went through decades of transformation and three generations of leadership before becoming a status symbol. Since taking over as CEO in 2001, Dani Reiss has leveraged the brand’s reputation for quality to foster a cult following of folks who covet these coats. Here’s how Canada Goose went from making jackets for its competitors to selling parkas that cost more than some used cars.
More from User
20:33
How to take on Apple and Samsung in the mobile phone market, according to Nothing CBO Charlie Smith
Insider
21:07
Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Insider
17:26
Can This $125K Robot Be My Friend?
Insider
39:51
SpaceX IPO: What you need to know
Insider
11:07
The Hidden Process Behind Every FIFA-Certified Football
Insider
01:41
Kevin O'Leary on the fight to build a massive data center
Insider
Related Videos
05:16
Why Canada Goose jackets are so expensive
Business Insider
21:27
Why Canada Goose is so expensive
Business Insider
05:16
Why Canada Goose jackets are so expensive
Insider
04:48
Why Pink Himalayan Salt Is So Expensive - So Expensive
FOR YOU
05:15
Why Sea Cucumbers Are So Expensive _ So Expensive
Celeb&Entertainment
05:46
Why Oil Paint Is So Expensive So Expensive
Power Vision