Why are Millennials drinking gin?

Limited exposure meant gin went relatively un-noticed on cocktail menus, according to mixologists. But with young Indian consumers now more well-travelled than ever before, gin is starting to get its due credit. Still, the absolute number of gin drinkers is still tiny in a market dominated by whisky, which accounts for over half of all liquor sales and gin makers are tapping the millennial interest, with Bacardi launching Bombay Sapphire’s super-premium version Star of Bombay and Pernod Ricard introducing Monkey 47 in India.