Who Won at CES

The Consumer Electronic Show (CES) is a huge event for the technology industry as companies fight to get their products noticed. If the analytics are to be believed, Samsung, Sony and LG won this battle – but not necessarily for what they actually showed during the event.

In several instances, awareness for these brands was driven as much by what they didn't bring to the event as what they actually displayed, according to Amobee Intelligence.

TVs and computers were strong, as always, but washing machines, the Internet of Things and wearables rose in prominence. The auto industry also continued its growing involvement with the event, driven mostly by self-driving cars.

According to mobile and social analytics, Samsung was indexed as the most ‘seen’ brand online during the week of CES. From curved computer screens and SUHD TVs with enhanced LCD backlights to washing machines with built in sinks for washing delicates, Samsung stood out for the sheer volume of products it brought to the event, as well as its renewed focus on the Internet of Things. By 2017, Samsung is projecting that 90% of its products will be connected to the internet.