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Who Will Win The Value Menu War?

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Who Will Win The Value Menu War?

E
Entertainment (now)

1 Views • Dec 20, 2017

Description

New iterations of fast-food value menus are scheduled to emerge in 2018 and Credit Suisse predicts that McDonald's will do well with their new menu. Analyst Jason West issued a note to his clients saying, "Fast food competitors are gearing up to combat this new value effort from McDonald's, setting up 2018 as a potential year for intensive discounting in the fast food space, particularly in the first part of the year."