Whiskas - Meow for your cat

To launch its official facebook page: http://www.facebook.com/whiskas , Whiskas offers fans to claim the presence of their cat on the social network.

We can say anything about ourselves on Facebook: political views, religious beliefs, relationship status ... yet it is still impossible to display your pet on your profile ! Whiskas, as a spokesperson for cat lovers, it is addressed.

This is why the brand puts the application "Mew for your cat" available to Internet users. It allows them to save meows of protest (via microphone or pre recorded sound effects) that they can post on their wall or share with their friends, inviting them to join their cause. Fans can also fly as a profile picture, a badge of support for the operation.

Credits : TBWA\Paris & TBWA\365