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While Some Cry ‘Fake,’ Spotify Sees No Need to Apologize
0 Views • Jul 16, 2017
Description
“We’ve found a need for content,” Mr.
“We work with people who are interested in producing it.”
By Spotify’s standard royalty rates, 500 million streams would be worth about $3 million — money
that the company could theoretically save if it owned the material that generated those streams.
Spotify has also been accused of secretly controlling the rights to these songs — atmospheric, wordless tracks on mood-focused playlists with titles like “Deep Sleep”
and “Peaceful Piano” — an arrangement that, if true, would allow the company to reduce the amount of money it pays in royalties to record labels and “real” artists.
Jonathan Prince, Spotify’s global head of strategic initiatives, said in an interview
that the unexpected popularity of its mood-based playlists — “Peaceful Piano” has 2.9 million followers — has created a demand for more of that material, which the company has actively worked to satisfy.
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