When smoking does not kill

Original video : https://www.youtube.com/watch?v=sdVXmTjdoLw

This film shows the true story of João Cândido,

an ex-smoker who lives with the consequences of the addiction.

Find out what has changed in his life due to smoking.

And find out why he does not want this to happen to anyone else.

Watch it and share it with a smoker.



Client: Paraná Health Department

Agency: OpusMúltipla

Creative Director: Renato Cavalher

Copywriters: César Noda and Eduardo Lubiazi

Art Director: Luis Bacellar

Agency Producer: Edson Perin

Planner: Tiago Stachon

Account Directors: Daniela Capeletti and Christiane Brum

Digital Media: Analú Milek dos Santos and Rodrigo Goedicke

Social Media: Abner David Tumeo

Press Office: Daniela Weber Licht

Client’s Approval: Fabiola Maziero Sant'Anna

Director: Eduardo Lubiazi

Director of Photography: Yuri Maranhão

Assistant Photography: Eduardo Azevedo

Editor/Color Correct: João Machado

Production Manager: Carolina Cherobim

Video Production: The Youth

Soundtrack: Gramy