What Will Influence Search in the Future?

When you think about the future of search, what do you think of? WebProNews recently had the opportunity to talk with Eli Goodman of comScore about this topic when we visited the company’s New York offices. While some might think of mobile and social media, Goodman thinks about search technology and the searchers themselves. As he explains, technology and the searcher affect one another and will continue to do so moving forward.

When we look at the future of search, we must also look at the history of search. In the early days, the technology did not deliver relevant results for users. But now the technology has caught up. As a result, the user is now doing more specific, longer tail searches and is still getting relevant results.

Moving into the future of search, will the users or technology change? Up to this point, Goodman says that the technology has been changing. In regards to the future, he says, “Technology is going to be driving what are some changes as far as user b