What is Bit Rate?

http://www.lockergnome.com/media/2011/08/16/what-does-bit-rate-mean-in-video/

If you've done any video editing and/or encoding, you've probably seen a setting that allows you to adjust the bit rate of the final product. How do you know what the bit rate should be for your video? What is bit rate?

In this video, LockerGnome's Brandon Wirtz explains the fundamental principals behind bit rates and how adjusting this variable can dramatically change the way your video looks, and how much space it takes up on your drive.

In case you're wondering, this video was recorded at 20 Mbps, edited, encoded to 5 Mbps, and uploaded to YouTube.

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