What Is an Anchor Tag?

If it wasn't for anchor text, your visitors would have an extremely difficult time trying to navigate around your webpage. This text informs your viewers of where they will be redirected to when they click on the link. Anchor's are basically another aspect of your content to utilize. While you don't want to use heavy optimization tactics, like flooding your anchor text with keywords, it's important to take into account that this does affect your website in a few ways.