What is advertising?

Advertising is defined as the marketing communication to create awareness about the product or service to ultimately influence the customer to reach to the purchase decision. It is primarily a promotion tool of the business to market anything and everything under the roof. 

What are the Forms of Advertising? 
Advertising is undertaken in various forms such as TV commercials, product placement, newspaper/ magazine ads, billboards, internet/ online, radio ads, posters, even people in the form of endorsement, and much more. It aims to inform the target audience about the business or event that is being promoted with an intention to create awareness among broader audiences.  

Now, there are tons of shoe brands in the market which come under the same product category and usage. It makes a difference in the minds of the audience in the way marketers promote the product USP.