What Brands Do Global Commerce Right?

What Brands Do Global Commerce Right?
Quartz - Bohemian National Hall
The next billion might re-energize the world economy-or just give it a bad shake-up
What will happen to businesses when there are a billion new customers in the marketplace? Online commerce at this scale will open new channels of economic growth for individuals as well as multinational corporations. What does the coming wave of connectivity tell us about class mobility and the global marketplace? Will emerging markets -specifically India, China, and parts of Latin America-see a rise in the middle class? And, what strategies are necessary to seize this opportunity wisely?

Venkatesh Bala, The Cambridge Group
Soraya Darabi, Zady
Heidi N. Moore, Guardian (Moderator)