Wellcome supermarket: One dollar.

The advert titled One dollar was done by McCann Worldgroup (Hong Kong) advertising agency for WELLCOME SUPERMARKET (THE DAIRY FARM company) in HONG KONG. It was released in the September 2009. Business sector is Corporate image.
Credits:
The supermarket brand has a history of yelling "cheap price" for over a decade. In this campaign we elevated the meaning of "saving every dollar". we told a story of "every dollar counts" from the imaginative world of a little girl to let people think about what a small amount of money could really mean.

Agency: McCANN WORLDGROUP
Client: Diane Chiu
Account: Mandy Chung, Karen Lam
Creative Director: Nick Lim, Danny Chan
Copywriter: Spencer Wong, Stella Chung
Director: Alfred Hau - Off-Lo-Hi
Sound Designer: Play Music Ltd.
Editor: Henry Yim of Ping Pong
Cameraman:Ronnie Ching