Flipkart Acquires Myntra to Put Up A Strong Face In Front Of Amazon

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Flipkart Acquires Myntra to Put Up A Strong Face In Front Of Amazon

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ET NOW

17 Views • May 23, 2014

Description

Call it the Bansal & Bansal big-bang wedding of the year! Certainly the biggest deal in the Indian e-commerce market, Flipkart acquired its arch rival Myntra in an effort to fend off increasing competition from Amazon. Will this marriage of convenience work? ET NOW finds out!

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