Victoria's blingy bra

Lingerie giant Victoria's Secret unveiled its dazzling jewel-encrusted 2012 Fantasy Bra in New York.

This year's bra is named the "Floral Fantasy Bra" and is designed by jewelry maker "London Jeweler".

The bra is estimated to be worth $2.5 million dollars (USD) and is embellished with 5,200 precious stones including sapphires, rubies, and white, pink and yellow diamonds.

The Fantasy Bra has been part of the company's fashion show line-up since 2001, and will be worn this year by Brazilian model Alessandra Ambrosio.

SOUNDBITE: Alessandra Ambrosio, model, saying (English):

"It's so unique you know it's this piece of art that you get to wear and it has over 5000 precious gems so you just have all these diamonds around."

The brand also unveiled their Fantasy Fragrance which comes in a blinged-out bottle peppered with diamonds.

SOUNDBITE: Alessandra Ambrosio, model, saying (English):

"It's worth half a million dollars, and it has this amazing tourmaline butterfly, very unique, ten carats diamonds."

The company is advertising the sale of the Fantasy bras as the ultimate holiday gift.