Utilizing Social Media for Campaigning and Organizing

Utilizing Social Media for Campaigning and Organizing
L2 - The George Washington University School of Business
Module 2: Technology & PlatformsBuilding for Success in Campaigning and Organizing with Joe Rospars, founding partner & creative director at Blue State Digital.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"