Using Signals to Create Relevant Content

Although the Web is full of content, the key to getting your content noticed is by producing relevant content. That said, then how do you create relevant content? As Liz Gannes of GigaOM explains to WebProNews, the secret is being timely.

She goes on to say that writing content close to when it actually happens is fairly easy, thanks to Twitter and news feeds. In addition, there are numerous tools to distribute the content after it is created.

On a note of caution, Gannes points out that writers should not even bother with producing content if they cannot add any value. Since there is such an opportunity online to read content in aggregate, most writers aren’t able to draw individual readers unless they provide a very unique perspective.

Gannes also talks about the technical aspect of making content relevant. There are many sites popping up that take in multiple signals from users, such as their behavior and preferences, and use these signals to make recommendations for the